True Blue Concreting had a solid reputation across Geelong and the Surf Coast for delivering high-quality concreting work, but their digital presence didn’t reflect the same level of professionalism. They weren’t just missing out on visibility. They were missing out on trust. We set out to build them a website that felt as reliable as their work on-site. The goal was to create something clear, clean, and conversion-focused, where visitors could immediately see what they do, how well they do it, and how to reach them.

We designed a user-first experience with bold layouts, high-impact photography, and focused messaging. Each page was stripped of fluff and structured for clarity. The gallery didn’t just showcase work. It told a story of range, precision, and finish. Service pages led with visuals and value. The mobile experience was engineered for trades-focused search behavior, knowing most leads come through on the go. Everything was aligned to feel approachable and no nonsense, just like the business it represents.

Alongside design, we implemented a full SEO strategy tailored to local audiences across the Bellarine Peninsula. Now the site ranks, attracts, and converts. True Blue doesn’t just look like the most trusted concreter in Geelong. They feel like it. With a digital presence that’s as grounded as the slabs they pour, the website now works as an engine for growth, not just a brochure.